Introduction
Self-publishing has revolutionized the book industry, giving writers full control over their work, royalties, and publishing timeline. However, the process can feel overwhelming if you don’t have a clear plan.
That’s why we’ve created this self-publishing checklist—a step-by-step guide covering everything from writing and formatting to marketing and launching your book successfully. Whether you’re publishing an eBook, paperback, or audiobook, following this checklist will help ensure a smooth and professional launch.
1. Writing & Editing
✅ Finish Your Manuscript – Your book should be fully written, with a compelling structure and engaging content.
✅ Self-Edit Your Book – Revise your manuscript for clarity, grammar, and flow. Tools like Grammarly or ProWritingAid can help.
✅ Hire a Professional Editor – A developmental editor, copy editor, or proofreader can make your book polished and error-free.
✅ Get Beta Readers – Gather feedback from trusted readers to identify weak areas and improve the book’s readability.
2. Book Formatting & Design
✅ Format Your Book for eBook & Print – Use software like Vellum, Scrivener, or Reedsy to format your book correctly for Kindle, EPUB, and PDF.
✅ Choose a Professional Book Cover – Your cover is your first impression. Hire a designer or use tools like Canva or BookBrush to create a high-quality cover.
✅ Optimize Interior Layout & Typography – Ensure proper font, spacing, and chapter formatting for a seamless reading experience.
3. ISBN, Copyright & Legal Considerations
✅ Decide Whether You Need an ISBN – ISBNs are necessary for print books but optional for eBooks (Amazon KDP provides a free ASIN).
✅ Register Your Copyright – While your book is automatically copyrighted when you write it, official registration adds extra protection.
✅ Understand DRM (Digital Rights Management) – Decide whether to enable DRM to prevent unauthorized sharing of your eBook.
4. Choosing the Right Publishing Platform
✅ Amazon KDP (Kindle Direct Publishing) – Best for eBooks and print-on-demand paperbacks.
✅ IngramSpark – Ideal for wide distribution of print books in bookstores and libraries.
✅ Draft2Digital or Smashwords – Helps distribute your eBook to multiple retailers like Apple Books, Kobo, and Barnes & Noble.
✅ Exclusive vs. Wide Distribution – Choose whether to keep your book exclusive to Amazon (KDP Select) or distribute it across multiple platforms.
5. Pricing & Royalties
✅ Research Your Book’s Pricing – Look at similar books in your genre to determine a competitive price.
✅ Understand Royalty Structures – Amazon KDP offers 35% or 70% royalties, depending on pricing and distribution. Other platforms have different models.
✅ Consider Running Promotions – Strategies like Kindle Countdown Deals or offering a discounted launch price can boost visibility.
6. Setting Up Your Author Brand
✅ Create an Author Website – Use WordPress, Squarespace, or Wix to establish an online presence.
✅ Build an Email List – Use platforms like MailerLite or ConvertKit to collect emails and engage with your readers.
✅ Establish Social Media Presence – Share updates on Instagram, Twitter, TikTok, and Facebook to grow your audience.
7. Marketing & Pre-Launch Strategy
✅ Plan Your Book Launch – Set a launch date and create a timeline for marketing efforts.
✅ Use Beta Readers & ARC (Advanced Reader Copies) – Send your book to early readers for reviews and feedback.
✅ Get Book Reviews Before Launch – Use NetGalley, Booksprout, or reach out to bloggers for reviews to boost credibility.
✅ Create a Book Trailer or Promotional Graphics – Use tools like Canva or Animoto for eye-catching visuals.
✅ Schedule Promotions – Consider sites like BookBub, Freebooksy, or Bargain Booksy to advertise your book launch.
8. Uploading & Publishing Your Book
✅ Prepare Your Metadata (Title, Description, Keywords) – Use relevant keywords in your title, subtitle, and book description to improve discoverability.
✅ Choose the Right Categories & Keywords – Research profitable categories and keywords using tools like Publisher Rocket.
✅ Upload Your Manuscript & Cover – Follow platform-specific guidelines for file sizes and formats.
✅ Preview & Proof Your Book – Use the preview tool to check for formatting errors before hitting “publish.”
✅ Order a Proof Copy (For Print Books) – Review a printed copy to ensure quality before making it available for sale.
9. Post-Launch Promotion & Long-Term Success
✅ Run Paid Ads – Use Amazon Ads, Facebook Ads, or BookBub ads to drive traffic to your book.
✅ Engage With Your Readers – Respond to reviews, interact on social media, and send updates via email.
✅ Continue Running Promotions – Discounted promotions, book giveaways, and cross-promotions with other authors can boost ongoing sales.
✅ Write Your Next Book! – The best way to sell more books is to keep publishing! Consider writing a series or building your author catalog.
Conclusion
Self-publishing is an exciting and rewarding journey, but it requires careful planning to succeed. By following this self-publishing checklist, you’ll ensure your book is professional, marketable, and ready to make an impact.
Now, it’s time to take action. Start working through the checklist, finalize your book, and get ready for an amazing launch! 🚀
FAQs (Frequently Asked Questions)
1. How much does it cost to self-publish a book?
The cost varies depending on editing, cover design, and marketing. On average, authors spend $500–$3,000 on professional services.
2. Can I publish a book for free?
Yes! Amazon KDP and other platforms allow you to publish for free, but investing in editing and design improves quality and sales.
3. How long does it take to self-publish a book?
From writing to publishing, it can take 3–12 months, depending on how quickly you write, edit, and format your book.
4. Do I need a professional book cover?
Yes! A high-quality cover boosts credibility and sales. If you can’t afford a designer, use pre-made templates or tools like Canva.
5. Is self-publishing worth it?
Absolutely! Many authors make a full-time income from self-publishing, and you keep full creative control and up to 70% royalties.